According to the National Retail Federation, retail sales for the holiday season of 2016 are expected to surpass $655 billion a 3.6 percent increase over last year. However, online sales are expected to increase by 10% this year.
With the holidays, almost upon us, wine makes a great holiday gift for friends, family and co-workers. Christmas gifts, holiday parties, and New Years are always occasions for exchanging gifts, especially a good bottle of wine. Keep in mind that, holiday get-togethers aren't necessarily the time to be experimental.
Whether it’s a gift for a friend, a client or your boss, price point matters if you’re trying to impress, then you must put some effort into your choice of wine gift. Most people want to gift a big-name brand wine that the recipient is going to recognize, some well–known labels or highly rated by a major wine critic such as Wine Spectator or Robert Parker of the Wine Advocate, if the price point meets their budget.
We advocate for wine made in America, therefore, we suggest you stick with classic American varietals like Sparkling wine, Chardonnay, Merlot, Pinot Noir or Cabernet Sauvignon. Steer clear of mass-produced wines. It just doesn't look like you put any thought into it, you may seek the advice of a wine store clerk who can help you make an appropriate choice.Don’t expect the host to serve it that night or right when you give it to them. They may have other plans in mind, and it is your gift to them. They can stash it away and serve it when and to whom they want to share it with.
It’s a good idea to stick a note on the bottle, letting them know you put some thought into the selection. You may want to give something with the wine, with good options being to consider pairing it with a good chocolate, cheese, Spanish olives, dried fruits, or almonds. Wrapping it in a wine bag is optional, but if you choose not to use one, then it’s a nice touch to add the hand-written note and a ribbon or bow. You may also gift a nice bottle of wine that has a Nobel cause such as supporting a charity or a non-profit organization. We call them wines that give back.
Baron Cooper Wines donate 5% of all profits to animal shelters in the United states. We recommend their 2012 Baron Cooper, Old Vine Zinfandel for a great tasting bottle of wine, with a good cause and to enjoy with friends and family. Also, you can have a great conversation about helping pets and supporting animal shelters in America. Whatever your choice, we are sure that the recipient will appreciate your gift and all the thought that you put into it. Enjoy and have a great holiday in the company of Friends, Family and a good bottle of wine to share.
The Wine Appassionata